Neiman Marcus | The Book

Introduced in 1995, the book challenged the status quo of direct mail advertising by combining the engaging qualities of a magazine with the selling power of a catalog and the lasting power of a coffee table book.  The result was a 200+ page monthly magazine filled with award winning photography, design and editorial content landing in the homes of the most affluent consumers in the world.

The book quickly became a coveted publication by customers as well as a valuable selling tool for Neiman Marcus sales associates and by extension, an extremely attractive venue for advertisers.